Benelux Coffee

In the summer of 1998, Steven Halaszi traveled to Belgium and the Netherlands with his soccer team to compete in a tournament. The outcome of the soccer games has long been forgotten, but the Benelux culture has been remembered. Landing in Amsterdam’s Airport Schiphol, Steven bought his first Stroopwafel and headed to Belgium. In between soccer games, the Belgian street food made a lasting impression. In particular, the Brussels-Style Wafels were the most delicious and the catalyst for the Benelux cafes.

Brand Spotitions

Make the Sweet Potato and Pecan Bread a Regular

This bread is perfection so it shouldn't be seasonal. Benelux should offer it year-round.

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